Digital marketing refers to the use of online platforms, digital technologies, and the internet to promote products, services, or brands. It includes various strategies such as search engine optimization (SEO), social media marketing, email marketing, content creation, and paid advertisements on platforms like Google and Facebook. Unlike traditional marketing, digital marketing allows for direct communication with target audiences and offers measurable results, making it highly effective and data-driven.
Anyone can use digital marketing—business owners, entrepreneurs, freelancers, content creators, and even job seekers looking to build a personal brand. Whether it’s a small local business aiming to reach nearby customers or a global brand targeting international audiences, digital marketing offers tools that can be tailored to any size and type of goal. It’s also accessible to individuals who want to grow their presence on platforms like Instagram, YouTube, or LinkedIn.